Thursday 29 May 2014

10 most underrated cities






It might lack the glamour of Manhattan, but it's still one of the most diverse places on the globe. "Queens is definitely overlooked ... I'm glad that it's not nearly as visited ... as Manhattan or Brooklyn. I'd like it to stay as is," says CNN commenter BuildingMyBento.It might lack the glamour of Manhattan, but it's still one of the most diverse places on the globe. "Queens is definitely overlooked ... I'm glad that it's not nearly as visited ... as Manhattan or Brooklyn. I'd like it to stay as is," says CNN commenter BuildingMyBento.

Surrounded by mountains and the gateway to the Norwegian fjords, this pretty city on Norway's west coast is the ideal destination for cruise fans and nature lovers. Surrounded by mountains and the gateway to the Norwegian fjords, this pretty city on Norway's west coast is the ideal destination for cruise fans and nature lovers.

From chic new hotels to nightspots, boutiques, dance venues (salsa rules here) and art galleries, urban sophisticates will find much to whet their appetites in San Juan.From chic new hotels to nightspots, boutiques, dance venues (salsa rules here) and art galleries, urban sophisticates will find much to whet their appetites in San Juan.

Darwin is often overlooked in favor of Sydney, but should it be? The city's Mindil Beach has some great open-air markets, superb food stalls and live music, and the city hosted the 2013 Bridgestone World Solar Challenge, with teams competing in a 3,000-kilometer solar-powered vehicle race between Darwin and Adelaide.Darwin is often overlooked in favor of Sydney, but should it be? The city's Mindil Beach has some great open-air markets, superb food stalls and live music, and the city hosted the 2013 Bridgestone World Solar Challenge, with teams competing in a 3,000-kilometer solar-powered vehicle race between Darwin and Adelaide.

Isfahan is one of Iran's great treasures, breathtakingly elegant, located at the foot of the Zagros mountains. Romantics should try a walk along Zayandeh River to the beautiful Khaju Bridge (pictured). Isfahan is one of Iran's great treasures, breathtakingly elegant, located at the foot of the Zagros mountains. Romantics should try a walk along Zayandeh River to the beautiful Khaju Bridge (pictured).

Lisbon is full of character and flanked by beautiful, un-crowded beaches, making it a good alternative to the touristy Algarve.Lisbon is full of character and flanked by beautiful, un-crowded beaches, making it a good alternative to the touristy Algarve.

Glasgow arguably has the best music scene in Britain after London, great activities for families, including the <a href='http://ift.tt/YjziPS' target='_blank'>Science Centre</a> and the collections of curios at the Zaha Hadid-designed <a href='http://ift.tt/1dtZDVr' target='_blank'>Riverside Museum</a> and also has some of the UK's best shopping.Glasgow arguably has the best music scene in Britain after London, great activities for families, including the Science Centre and the collections of curios at the Zaha Hadid-designed Riverside Museum and also has some of the UK's best shopping.

It's not technically a city, but this seaside heritage spot on Vietnam's central coast is such an enchanting contrast to hectic Hanoi that it's worth a mention. Best parts -- its historic architecture and fantastic street eats. It's not technically a city, but this seaside heritage spot on Vietnam's central coast is such an enchanting contrast to hectic Hanoi that it's worth a mention. Best parts -- its historic architecture and fantastic street eats.

Canada's gateway to the Rockies is often viewed as little more than an airport pick-up point. But it's special, with a cowboy heritage all its own, one of North America's best-loved and biggest rodeos (the Calgary Stampede) and Canada's largest museum, the Glenbow.Canada's gateway to the Rockies is often viewed as little more than an airport pick-up point. But it's special, with a cowboy heritage all its own, one of North America's best-loved and biggest rodeos (the Calgary Stampede) and Canada's largest museum, the Glenbow.

With year-round sunshine, a vibrant, cosmopolitan vibe and the beautiful -- and beautifully named -- <a href='http://ift.tt/1mvzPuy' target='_blank'>Hare Krishna Temple of Understanding</a>, what's not to love?With year-round sunshine, a vibrant, cosmopolitan vibe and the beautiful -- and beautifully named -- Hare Krishna Temple of Understanding, what's not to love?









  • Queens in NYC has a vibrant culture and many great attractions, but is often overlooked in favor of Manhattan

  • Australia's Darwin loses out to Sydney and Melbourne, but has a strong Aboriginal history and great markets

  • Lisbon in Portugal is rarely a top-of-mind Euro destination, but is worth a trip for the Calouste Gulbenkian museum and its famed egg tarts




Editor's note: CNN first published this story in May 2012. We've updated it and added comments from our readers. We invite you to comment again, on what cities you think deserve more recognition from travelers.


(CNN) -- Perhaps because of their proximity to better-known locales, travelers too often neglect legitimately interesting cities.


Call us sentimental, but it's an oversight we want to correct.


These places are livable, creative hubs, championed by locals, worth more than a quick stop before you head elsewhere.





2012: First year boom for New York casino

Queens, New York


OK, officially it's a part of NYC, but this borough has a population of 2.3 million and virtually qualifies as a city in itself.


It might lack the glamour of Manhattan, but it's still one of the most diverse places on the globe.


"Queens is definitely overlooked ... I'm glad that it's not nearly as visited (save for it being the location of two major airports) as Manhattan or Brooklyn. I'd like it to stay as is ..." says CNN commenter BuildingMyBento.


More than 170 languages and dialects are spoken in the borough -- residents say it's like going around the world without ever leaving.


First stop? Jackson Heights gives a sub-continental vibe. It's the place for saris and gold jewelry and South Asian restaurants.


Then there's Flushing, home to the U.S. Open Tennis Championships as well as the second largest Chinatown in New York, and Jamaica, with its jazz heritage.


Other "musts" include the Museum of the Moving Image and the Bohemian Hall & Beer Garden, a relaxed neighborhood park and watering hole serving Czech beer and food with live music -- perfect in warmer months.


Queens has beaches and forested parks, including Rockaway, a surfing beach, and Flushing Meadows Corona, with a zoo, lake and theater.


Editor's note: An earlier version of this story incorrectly identified Shea Stadium as home of the New York Mets baseball team. The Mets play at Citi Field .


MORE: How to be a New York local: 11 tips for faking it




Small-town charm in the mountains.

Small-town charm in the mountains.



Bergen, Norway


Surrounded by mountains and the gateway to the Norwegian fjords, this pretty city on Norway's west coast is the ideal destination for cruise fans and nature lovers.


By European standards it's compact, and locals are proud of Bergen's small town charm and laid-back atmosphere.


Attractions include the old quarter of Bryggen, a UNESCO World Heritage Site, with picturesque alleyways and harbor buildings.


Music lovers will be drawn to the Edvard Grieg Museum, once home of Norway's most famous composer, while foodies will want to sniff out the Bergen Fish Market.


There's also a funicular to the top of Floien Mountain to catch views of the city and a selection of hikes on well-marked trails.


That said, it's not an idyllic holiday destination, as CNN commenter Mentat57 attests: "Bergen is a nice city all right, but it does have the slight drawback of 275 days of rain per year."


Still, as American writer William Author Ward famously said: "A cloudy day is no match for a sunny disposition."


The locals have plenty of that, too.


MORE: Video: A year of shimmering Northern Lights in Norway





Bomba dance celebrates life events




How Africans shaped Puerto Rico

San Juan, Puerto Rico


Given Puerto Rico's stunning beaches and coastal highlights, including the Bioluminescent (phosphorescent) Bays and El Yunque Rainforest, people sometimes assume the capital doesn't have much to offer.


They're wrong.


There's the dramatic El Morro Fortress, high above the sea, and the cobbled streets of Old San Juan, with their 16th- and 17th-century Spanish colonial buildings.


But the city is also in the throes of a revival.


From chic new hotels to nightspots, boutiques, dance venues (salsa rules here) and art galleries, urban sophisticates will find much to whet their appetites.


For starters, there's the newly revamped Museo de Arte, featuring Puerto Rican artists, a two-hectare garden and theater.


Night owls will love the sleek San Juan Water Beach Club Hotel, with its waterfalls, blue-lit rooms, bars, restaurants and minimalist decor, and the Nyuorican Café, which has a live salsa orchestra.


There's good midnight curry at the Latino-Hindu fusion restaurant, Tantra.


"[The] old city is a gem, though a tiny fraction of the city, which is otherwise plain bland," says CNN commenter Oushen.


MORE: 10 most affordable Caribbean hot spots





Beer can creations meant to set sail

Darwin, Australia


In the shadow of big sibling Sydney, Darwin is a balmy, tropical city, with a relaxed vibe.


It's just four hours by air from Singapore, and two from Bali.


Of course, there's no pleasing some people.


"Darwin??!?! Really??! I grew up there and couldn't wait to leave! I now reside in Melbourne and nothing could drag me back!" spits CNN commenter Prasad Gunatunga.


But for others, the likes of Robbie Mills, a traditional Larrakia guide (his people are the traditional owners of Darwin) who offers cultural walking tours along the city's esplanade, make it a worthwhile stop.


You'll learn about aboriginal history and culture, bush tucker and plants.


Mindil Beach has some great open-air markets, open from April to October, from sunset till late.


Here you'll find a range of food stalls serving global fare and everything from indigenous art to pottery. There's live music, too.


Harbor cruises and, if you're a fan of the late Steve Irwin, the Cage of Death (an underwater crocodile viewing cage) at Crocosaurus Cove, are parts of the experience.


MORE: More camels than koalas -- 20 bizarre Australia discoveries




Iran can be romantic -- try a walk along Zayandeh river to the beautiful Khaju bridge.

Iran can be romantic -- try a walk along Zayandeh river to the beautiful Khaju bridge.



Isfahan, Iran


Isfahan is one of Iran's great treasures, breathtakingly elegant, located at the foot of the Zagros mountains.


Its star attraction is Imam Square.


It's one of the world's largest, dominated by the Imam Mosque complex, which twists toward Mecca, though it's the smaller Sheik Lotfollah mosque with its stunning dome that stuns visitors.


The covered bazaar, just off the square, is great for miniatures and decorative tiles and chaikhanas, or teahouses, offering fresh brews and flavored shisha pipes.


After dark belongs to the courtyard café and tearoom at the Abbasi, a five-star hotel and former caravanserai. It's a magnet for city's professionals, who are eager to practice their English on the all-too-rare tourists in their midst.


Final mention must go to the Zayandeh River and its exquisitely pretty, arched Khaju Bridge (pictured in gallery).


MORE: Iran: time for travelers to return?


Lisbon, Portugal


When it comes to European cities, tourists usually look to Paris or Rome.


Or London or Amsterdam or Barcelona or Prague or ... you get the picture.


Lisbon deserves a look-in.


It's full of character and flanked by beautiful, un-crowded beaches, making it a good alternative to the touristy Algarve.


The city is home to the Museu Calouste Gulbenkian, one of the world's great (largely unsung) museums, housing a collection of Egyptian, Green, Roman, Islamic, Asian and European art and the Belem Tower, a city landmark.


Portugal is renowned for the sweet, soft eggy confection known as Pasteis de Nata.


The best custard tart in town may be found at the Antiga Confeitaria de Belem.


The recipe is 170 years old and the sweet treats are thought to have originally been sold at the Jeronimos Monastery across the road.


MORE: 7 reasons Lisbon could be Europe's coolest city


Glasgow, Scotland


Travelers who make the journey north from England most often head to the Scottish capital Edinburgh.


Glasgow, however, arguably has the best music scene in Britain (Londoners will dispute this) with scores of clubs and concert halls, including the much raved-about Barrowland Ballroom, which hosts all sorts of acts -- large, cool and up-and-coming.


There's a lot more to do here.


For families, there's the Science Centre and the collections of curios at the Zaha Hadid-designed Riverside Museum -- it has everything from children's toys to motorbikes.


The city has some of the UK's best shopping outside of London.


For designer goods there's Princes Square, while the Willow Tearooms, designed by influential Scottish architect, designer and artist Charles Rennie Mackintosh provides a great cuppa.


The menu features Scots Porridge and Scottish shortbread.


MORE: 6 haunting battlefields of Scotland




The special kind of taxi you can only find in Vietnam.

The special kind of taxi you can only find in Vietnam.



Hoi An, Vietnam


It's not technically a city, but this seaside heritage spot on Vietnam's central coast is such an enchanting contrast to hectic Hanoi that it's worth a mention.


It's already a recognized spot in the Vietnamese tourist trail.


"I enjoyed Hoi An, Vietnam. But it's already teaming [sic] with ... numerous cafes and boutiques catering almost exclusively to tourists! Any further uptick in rating will start ruining the place (if the process hasn't begun already)," says one CNN commenter.


The former trading port is known for its historic architecture, a mix of Vietnamese, Japanese, Chinese and European styles.


Visitors rave about its fairytale lanterns, Vietnamese silk and custom tailoring -- it's a great place to revamp a wardrobe.


A Japanese-designed bridge, old canals, art galleries and great street food -- local specialties include "white rose" seafood dumplings -- make this town memorable.


You can learn to cook the dumplings at the Secret Garden, a restaurant and live music venue that runs classes.


Where to stay?


The swish Nam Hai Hotel, seven kilometers up the coast on Ha Mai beach, is a favorite choice.


The grounds are immaculately landscaped and the hotel runs a shuttle bus to town.


MORE: Vietnam's most challenging foods





Classic wooden toy is Christmas gift hit

Calgary, Alberta, Canada


Canada's gateway to the Rockies is often viewed as little more than an airport pick-up point.


But it's special.


It has a cowboy heritage all its own, and it's one of Canada's fastest-growing cities.


In winter, the Calgary Flames NHL hockey team roars into action, while in summer, their place is taken by local football heroes, the Calgary Stampeders.


The Calgary Stampede is one of North America's best-loved and biggest rodeos.


If you're more "do-er" than watcher, Canada Olympic Park offers seasonal skiing, zip lines and mountain biking.


Calgary is also home to the Glenbow Museum, Canada's largest, housing a vast collection of art and artifacts documenting the history and culture of western Canada.


There's a growing foodie scene here.


At the Farmers' Market you can find specialties such as elk and bison or pick up a pie at the Saskatoon Berry Farm stall.


MORE: 10 things Canada does better than anywhere else





South Africa's forest canopy tour




Mining for minerals in Durban's dunes




Protecting Durban's sand dunes

Durban, South Africa


Perceived to be unsafe, it's not surprising that the city, on the country's eastern coast, isn't the first port of call for visitors.


But, largely thanks to its role as a host in the 2010 World Cup, tourist numbers are up.


Locals rave about their city's year-round sunshine and vibrant, cosmopolitan vibe.


"Durban is fantastic and the people are great," says CNN commenter Enban. "Miss that place and the wonderful atmosphere. Gounden's make the best bunnies." (See below for explanation.)


Among cities, Durban is home to the highest concentration of Indians outside the subcontinent and has a blend of African and European cultures, too.


Big draws include surf-friendly golden beaches, many temples and mosques (including the beautiful -- and beautifully named -- Hare Krishna Temple of Understanding, the uShaka Marine World theme park and the mammoth art deco-style Suncoast Casino, which doubles as a shopping mall and has its own private beach.


Local specialty bunny chow -- piping hot curry in a scooped-out bun -- is best had at The House of Curries on Florida Road.


MORE: 10 things to know before visiting South Africa


Now tell us about your favorite underrated cities in the comments.


Jini Reddy is a freelance travel and lifestyle journalist based in the UK.



'Vampire' burial in Poland


No top teeth and with a stake through the leg, the skeleton exhumed in Kamien Pomorski


No top teeth and with a stake through the leg, the skeleton exhumed in Kamien Pomorski






  • Exhumed skeleton in Poland revealed unusal bural practices

  • Some believe medieval burial was connected to fear of vampires

  • Vampire folklore strong in the Eastern European country




25 years since Poland's first partly free elections, CNN's On the Road series visits the country looking at how it has been transformed since the fall of communism while taking a deeper look at its customs and culture. Watch reports on CNN TV from June 2.


(CNN) -- Popular literature would have it that the vampire's preferred habitat is Transylvania (or, if you're under 15, the slightly less glamorous Forks, Washington).


But modern day vampire hunters might better focus their attention on a little-known area of northwestern Poland, where earlier this month a suspected vampire grave was exhumed.





New mystery at Richard III burial site




Workers unearth lost cemetery

Slawomir Gorka, who led the dig at a marketplace in the small West Pomeranian town of Kamien Pomorski, told local website kamienskie.info that several unusual aspects of the burial "indicate that it is a vampire burial".


Teeth had been removed, a fragment of rock was inserted in the mouth, and a leg had been staked (presumably to prevent the body rising from the grave).


And this isn't the first time an interment in Poland has been deemed vampiric. Last July, archaeologists uncovered four decapitated skeletons, their heads placed between their legs, at a construction site in Gliwice, southern Poland. Both the Gliwice and Kamien Pomorski graves are estimated to date back to the 16th century.


The burials may sound gruesome, but they are befitting of early medieval Polish folklore's particularly grisly interpretation of the vampire myth.





The stone in the mouth might be to make a supernatural barrier between the worlds of the dead and the living.

Kamil Kajkowski, archaeologist




"Specific to Polish vampires is that they are known for eating their own flesh and burial garments when they rise from the dead," says Titus Hjelm, who convenes a course on vampires for the School of Slavonic and Eastern European Studies at University College London. He adds that this may explain the stone placed in the mouth of the skeleton.


Fear of vampires was strong among Eastern Europeans in the medieval period.


Professor Martyn Rady, a colleague of Hjelm's, posits the folk tales spread from Serbia to surrounding countries following a report sent by Austrian military authorities to their superiors in Vienna. It told of a mercenary soldier who had been turned into a vampire and infected his victims, who when exhumed from their own graves were found to have fresh blood in their cavities. The report was intercepted before reaching the Austrian capital and published in newspapers.


The Polish had particular reason to fear vampires rising from their graves, Hjelm explains.


"According to some sources, Poles thought that vampires were born, rather than 'made'," he says. "They were normal people who could live normal lives, not aristocrats living in distant castles. The problems only started when these people died. They could come back to live with their families and even impregnate their wives."





A myth that will not die: Archaeologists examine the skeleton in Kamien Pomorski.



This may account for the precautions taken during burial. Hjelm adds the notion of vampires being creatures of the night only appeared relatively recently in the 1922 film "Nosferatu".


However, some experts warn against presuming all such unconventional burials were because of a fear of vampires.


Kamil Kajkowski, an archaeologist with the West-Cassubian Museum in Bytów, northern Poland, admits a number of strange medieval mortuary practices have been discovered during digs in Poland, the most common being those where the body is in the prone position, decapitated, or covered with stones. But the idea is these burials may just as well represent punishment for criminals rather than suspected vampires.





Specific to Polish vampires is that they are known for eating their own flesh and burial garments when they rise from the dead.

Titus Hjelm, University College London




That said, Kajkowski concedes the most recent discovery "is certainly unusual".


"The pierced thigh-bone and a stone inside the mouth clearly indicate that a range of atypical practices with ritual undertones were performed," he says. "(The stone) might reflect the desire to create some kind of supernatural 'barrier' between the dead and the world of the living."


Such peculiar last rites are not confined to medieval Poland. Kajkowski says the last recorded instance of this kind of deviant burial was in 1913. As with the skeletons found in Gliwice last year, the head had been cut off and placed by the legs. "Perhaps such a placement of the head ensured the dead would not be able to 'reach it' and put it back on his neck," he suggests.


Vampiric or not, the strange range of historical graves in Poland indicate the country held deep beliefs around the ritualistic burial of certain citizens. Leszek Gardela, from the Institute of Archaeology at the University of Rzeszów, is currently working on a research project into the phenomenon.


"Unusual mortuary practices have fascinated Polish scholars since the 1950s (when the first were discovered)," she says. "But so far they remain unknown to a wider international audience. It is high time to change this."


6 destinations with a dark side


Send in your best shots from Poland


Read more about CNN's sponsorship policy



LeVar Burton's big idea catches fire






Actor LeVar Burton has devoted 30 years to promoting literacy and encouraging children to read with his TV show -- and now the app -- "Reading Rainbow." Here are some of his thoughts on the importance of reading: Actor LeVar Burton has devoted 30 years to promoting literacy and encouraging children to read with his TV show -- and now the app -- "Reading Rainbow." Here are some of his thoughts on the importance of reading:

On "Reading Rainbow," Burton often took viewers on "field trips" based books. " 'Reading Rainbow' was a matter of introducing the idea that books can be a terrific way to entertain and inform yourself, and that picking up a book will introduce you to the myriad wonders of the world in which we live," he says.On "Reading Rainbow," Burton often took viewers on "field trips" based books. " 'Reading Rainbow' was a matter of introducing the idea that books can be a terrific way to entertain and inform yourself, and that picking up a book will introduce you to the myriad wonders of the world in which we live," he says.

The TV show, which aired from 1983 to 2009, often drew celebrities such as Whoopi Goldberg. Here, Goldberg and Burton promote "Amazing Grace" by Mary Hoffman as well as the actress' own book "Alice."The TV show, which aired from 1983 to 2009, often drew celebrities such as Whoopi Goldberg. Here, Goldberg and Burton promote "Amazing Grace" by Mary Hoffman as well as the actress' own book "Alice."

It was a beautiful day in the neighborhood when the "Reading Rainbow's" Burton and Fred Rogers met. Rogers hosted the public television show "Mister Rogers' Neighborhood" from 1966 to 2001.<!-- --> </br>It was a beautiful day in the neighborhood when the "Reading Rainbow's" Burton and Fred Rogers met. Rogers hosted the public television show "Mister Rogers' Neighborhood" from 1966 to 2001.

Kwame, the character Burton voiced on the '90s children's cartoon "Captain Planet and the Planeteers," could often be found with his nose in a book. Kwame, the character Burton voiced on the '90s children's cartoon "Captain Planet and the Planeteers," could often be found with his nose in a book.

Burton signs his sci-fi novel, "Aftermath," at a Los Angeles bookstore in 1997. Burton signs his sci-fi novel, "Aftermath," at a Los Angeles bookstore in 1997.

Burton reads to elementary school students in Land O' Lakes, Florida, in 2005.Burton reads to elementary school students in Land O' Lakes, Florida, in 2005.

"There is no system that can imprison you or dominate you with darkness or ignorance if you have the capacity to read in at least one language," Burton said. "It's a very serious idea to me, freedom through literacy." The actor appears here at the TV Land Awards in 2007.<!-- --> </br>"There is no system that can imprison you or dominate you with darkness or ignorance if you have the capacity to read in at least one language," Burton said. "It's a very serious idea to me, freedom through literacy." The actor appears here at the TV Land Awards in 2007.

Burton first appeared as himself on the TV show "Community" in 2010. The character Troy, played by Donald Glover, was such a fan that he couldn't speak while in Burton's presence -- and cried when the actor sang the "Reading Rainbow" theme song.Burton first appeared as himself on the TV show "Community" in 2010. The character Troy, played by Donald Glover, was such a fan that he couldn't speak while in Burton's presence -- and cried when the actor sang the "Reading Rainbow" theme song.

"In a children's book, you combine the visual and the written word. It is made whole by the storyteller," Burton told CNN. "You bring the human element into it, and it makes that two-dimensional object a three-dimensional object of magic." Here, Burton reads during a "Let's Read. Let's Move" summer reading event in Washington in 2012."In a children's book, you combine the visual and the written word. It is made whole by the storyteller," Burton told CNN. "You bring the human element into it, and it makes that two-dimensional object a three-dimensional object of magic." Here, Burton reads during a "Let's Read. Let's Move" summer reading event in Washington in 2012.

When a new film version of "The Great Gatsby" arrived in 2013, "The Colbert Report" featured a comedy sketch in which neither host Stephen Colbert nor actress Carey Mulligan, who played Daisy in the film, had read the F. Scott Fitzgerald book. The solution? Burton gave them the "Reading Rainbow" version.When a new film version of "The Great Gatsby" arrived in 2013, "The Colbert Report" featured a comedy sketch in which neither host Stephen Colbert nor actress Carey Mulligan, who played Daisy in the film, had read the F. Scott Fitzgerald book. The solution? Burton gave them the "Reading Rainbow" version.

Burton reads to children during the "Reading Rainbow's" 30th anniversary celebration in Los Angeles in June 2013.Burton reads to children during the "Reading Rainbow's" 30th anniversary celebration in Los Angeles in June 2013.

"What I've learned from 'Reading Rainbow' is that everybody's got a story," Burton said. "People are infinitely interesting. We are entertainment, information, insight and inspiration." Here, Burton speaks from the children's stage at the Los Angeles Times Festival of Books in April."What I've learned from 'Reading Rainbow' is that everybody's got a story," Burton said. "People are infinitely interesting. We are entertainment, information, insight and inspiration." Here, Burton speaks from the children's stage at the Los Angeles Times Festival of Books in April.








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  • "Reading Rainbow" is off the air, but LeVar Burton continues to promote child literacy

  • A "Reading Rainbow" Kickstarter campaign drew more than $1 million its first day

  • "Reading Rainbow" app lets users read books, watch videos featuring Burton

  • New data show children read for pleasure far less than in the past




(CNN) -- "Reading Rainbow" made its TV debut in 1983 with a simple idea: Use television to keep kids reading during summer by urging them to "take a look" in a book.


The popular public television show ended its run in 2009, but host and actor LeVar Burton hasn't stepped away from children's literacy, or the ideas behind the beloved show.


On Wednesday, Burton launched a $1 million Kickstarter campaign to raise money for a Web-based digital library of "Reading Rainbow" books and videos. It exceeded its fund-raising goal by the end of the first day.


Burton said the new tool will allow more children and educators to access "Reading Rainbow" materials, beyond those using the popular "Reading Rainbow" mobile app. The Web version will be accessible through a subscription, but aims to provide "Reading Rainbow" for free to disadvantaged classrooms.


"If you are a reader, then you have the ability to educate yourself," Burton said. "When you have the ability to be a lifelong learner, there are no limits on what you can acquire in terms of knowledge and information. It represents the ultimate freedom of mankind."


After all, what makes a good story hasn't changed much since "Reading Rainbow's" debut, Burton said. Technology has.





Spreading literacy




Man's best friend helps young readers








Looking for great reads for young people? "Flora & Ulysses: The Illuminated Adventures," written by Kate DiCamillo, is the 2014 Newbery Medal winner. Click through the gallery to see the rest of the American Library Association's Youth Media Award 2014 winners for children's and young adult literature.Looking for great reads for young people? "Flora & Ulysses: The Illuminated Adventures," written by Kate DiCamillo, is the 2014 Newbery Medal winner. Click through the gallery to see the rest of the American Library Association's Youth Media Award 2014 winners for children's and young adult literature.



"Locomotive," illustrated by Brian Floca, is the 2014 Caldecott Medal winner. "Locomotive," illustrated by Brian Floca, is the 2014 Caldecott Medal winner.



Authors Patricia and Fredrick McKissack are the winners of the Coretta Scott King-Virginia Hamilton Award for Lifetime Achievement.Authors Patricia and Fredrick McKissack are the winners of the Coretta Scott King-Virginia Hamilton Award for Lifetime Achievement.



"P.S. Be Eleven," written by Rita Williams-Garcia, is the Coretta Scott King author award winner. "P.S. Be Eleven," written by Rita Williams-Garcia, is the Coretta Scott King author award winner.



"Knock Knock: My Dad's Dream for Me," illustrated by Bryan Collier, is the Coretta Scott King illustrator award winner. "Knock Knock: My Dad's Dream for Me," illustrated by Bryan Collier, is the Coretta Scott King illustrator award winner.



"When the Beat Was Born: DJ Kool Herc and the Creation of Hip Hop," illustrated by Theodore Taylor III, is the Coretta Scott King/John Steptoe New Talent Award winner. "When the Beat Was Born: DJ Kool Herc and the Creation of Hip Hop," illustrated by Theodore Taylor III, is the Coretta Scott King/John Steptoe New Talent Award winner.



"Midwinterblood," written by Marcus Sedgwick, is the 2014 Printz Award winner."Midwinterblood," written by Marcus Sedgwick, is the 2014 Printz Award winner.



"A Splash of Red: The Life and Art of Horace Pippin," written by Jen Bryant and illustrated by Melissa Sweet, is the winner of the Schneider Family Book Award for children ages 0 to 10. "A Splash of Red: The Life and Art of Horace Pippin," written by Jen Bryant and illustrated by Melissa Sweet, is the winner of the Schneider Family Book Award for children ages 0 to 10.



"Handbook for Dragon Slayers," written by Merrie Haskell, is the winner of the Schneider Family Book Award for middle school readers ages 11-13."Handbook for Dragon Slayers," written by Merrie Haskell, is the winner of the Schneider Family Book Award for middle school readers ages 11-13.



"Rose under Fire," written by Elizabeth Wein, is the winner of the Schneider Family Book Award for teens."Rose under Fire," written by Elizabeth Wein, is the winner of the Schneider Family Book Award for teens.



"Brewster," written by Mark Slouka, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences. "Brewster," written by Mark Slouka, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences.



"The Death of Bees," written by Lisa O'Donnell, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences."The Death of Bees," written by Lisa O'Donnell, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences.



"Golden Boy: A Novel," written by Abigail Tarttelin, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences."Golden Boy: A Novel," written by Abigail Tarttelin, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences.



"Help for the Haunted," written by John Searles, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences."Help for the Haunted," written by John Searles, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences.



"Lexicon: A Novel," written by Max Barry, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences."Lexicon: A Novel," written by Max Barry, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences.



"Lives of Tao," written by Wesley Chu, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences."Lives of Tao," written by Wesley Chu, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences.



"Mother, Mother: A Novel," written by Koren Zailckas, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences."Mother, Mother: A Novel," written by Koren Zailckas, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences.



"Relish: My Life in the Kitchen," written by Lucy Knisley, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences."Relish: My Life in the Kitchen," written by Lucy Knisley, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences.



"The Sea of Tranquility: A Novel," written by Katja Millay, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences."The Sea of Tranquility: A Novel," written by Katja Millay, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences.



"The Universe Versus Alex Woods," written by Gavin Extence, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences."The Universe Versus Alex Woods," written by Gavin Extence, is one of 10 books to win the Alex Award for best adult book that appeals to teen audiences.



Paul R. Gagne and Melissa Reilly Ellard, producers of "Bink & Gollie: Two for One," are the Carnegie Medal winners. Paul R. Gagne and Melissa Reilly Ellard, producers of "Bink & Gollie: Two for One," are the Carnegie Medal winners.



Markus Zusak, author of "The Book Thief" and "I Am The Messenger," is the 2014 Edwards Award winner.Markus Zusak, author of "The Book Thief" and "I Am The Messenger," is the 2014 Edwards Award winner.



"Mister Orange," written Truus Matti and translated by Laura Watkinson, is the 2014 Batchelder Award winner. "Mister Orange," written Truus Matti and translated by Laura Watkinson, is the 2014 Batchelder Award winner.



Brian Selznick, author of "The Invention of Hugo Cabret," will deliver the 2015 May Hill Arbuthnot Honor Lecture.Brian Selznick, author of "The Invention of Hugo Cabret," will deliver the 2015 May Hill Arbuthnot Honor Lecture.



"Scowler," produced by Listening Library, is the 2014 Odyssey Award winner for audiobooks. "Scowler," produced by Listening Library, is the 2014 Odyssey Award winner for audiobooks.



"Niño Wrestles the World," illustrated and written by Yuyi Morales, is the Pura Belpré illustrator award winner. "Niño Wrestles the World," illustrated and written by Yuyi Morales, is the Pura Belpré illustrator award winner.



"Yaqui Delgado Wants to Kick Your Ass," written by Meg Medina, is the Pura Belpré author award winner. "Yaqui Delgado Wants to Kick Your Ass," written by Meg Medina, is the Pura Belpré author award winner.



"Parrots Over Puerto Rico," written by Susan L. Roth and Cindy Trumbore and illustrated by Roth, is the Robert F. Sibert Informational Book Award winner. "Parrots Over Puerto Rico," written by Susan L. Roth and Cindy Trumbore and illustrated by Roth, is the Robert F. Sibert Informational Book Award winner.



"Beautiful Music for Ugly Children," written by Kirstin Cronn-Mills, is one winner of the 2014 Stonewall Children's and Young Adult Literature Award."Beautiful Music for Ugly Children," written by Kirstin Cronn-Mills, is one winner of the 2014 Stonewall Children's and Young Adult Literature Award.



"Fat Angie," written by e.E. Charlton-Trujillo, is the second winner of the 2014 Stonewall Children's and Young Adult Literature Award."Fat Angie," written by e.E. Charlton-Trujillo, is the second winner of the 2014 Stonewall Children's and Young Adult Literature Award.



"The Watermelon Seed," written and illustrated by Greg Pizzoli, is the Theodor S. Geisel Award winner. "The Watermelon Seed," written and illustrated by Greg Pizzoli, is the Theodor S. Geisel Award winner.



"Charm & Strange," written by Stephanie Kuehn, is the 2014 William C. Morris Award winner. "Charm & Strange," written by Stephanie Kuehn, is the 2014 William C. Morris Award winner.



"The Nazi Hunters: How a Team of Spies and Survivors Captured the World's Most Notorious Nazi," written by Neal Bascomb, is the 2014 YALSA Award for Excellence in Nonfiction for Young Adults winner. "The Nazi Hunters: How a Team of Spies and Survivors Captured the World's Most Notorious Nazi," written by Neal Bascomb, is the 2014 YALSA Award for Excellence in Nonfiction for Young Adults winner.




Coretta Scott King Virginia Hamilton Award

Coretta Scott King author award

Coretta Scott King illustrator award

Coretta Scott King/John Steptoe New Talent Award

Schneider Family Book Award

Schneider Family Book Award

Schneider Family Book Award

May Hill Arbuthnot Honor Lecture

Pura Belpré illustrator award

Pura Belpré author award

YALSA award for nonfiction for young adults






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Photos: ALA Youth Media AwardsPhotos: ALA Youth Media Awards










'1984' by George Orwell'1984' by George Orwell



'A Brief History of Time' by Stephen Hawking'A Brief History of Time' by Stephen Hawking



'A Heartbreaking Work of Staggering Genius' by Dave Eggers'A Heartbreaking Work of Staggering Genius' by Dave Eggers



'A Long Way Gone: Memoirs of a Boy Soldier' by Ishmael Beah'A Long Way Gone: Memoirs of a Boy Soldier' by Ishmael Beah



'A Series of Unfortunate Events #1' by Lemony Snicket'A Series of Unfortunate Events #1' by Lemony Snicket



'A Wrinkle in Time' by Madeleine L'Engle'A Wrinkle in Time' by Madeleine L'Engle



'Alice Munro: Selected Stories' by Alice Munro'Alice Munro: Selected Stories' by Alice Munro



'Alice in Wonderland' by Lewis Carroll'Alice in Wonderland' by Lewis Carroll



'All the President's Men' by Bob Woodward and Carl Bernstein'All the President's Men' by Bob Woodward and Carl Bernstein



'Angela's Ashes: A Memoir' by Frank McCourt'Angela's Ashes: A Memoir' by Frank McCourt



'Are You There, God? It's me, Margaret' by Judy Blume'Are You There, God? It's me, Margaret' by Judy Blume



'Bel Canto' by Ann Patchett'Bel Canto' by Ann Patchett



'Beloved' by Toni Morrison'Beloved' by Toni Morrison



'Born To Run - A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen' by Christopher McDougall'Born To Run - A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen' by Christopher McDougall



'Catch-22' by Joseph Heller'Catch-22' by Joseph Heller



'Charlie and the Chocolate Factory' by Roald Dahl'Charlie and the Chocolate Factory' by Roald Dahl



'Charlotte's Web' by E.B. White'Charlotte's Web' by E.B. White



'Cutting For Stone' by Abraham Verghese'Cutting For Stone' by Abraham Verghese



'Diary of a Wimpy Kid' by Jeff Kinney'Diary of a Wimpy Kid' by Jeff Kinney



'Dune' by Frank Herbert'Dune' by Frank Herbert



'Fahrenheit 451' by Ray Bradbury'Fahrenheit 451' by Ray Bradbury



'Fear and Loathing in Las Vegas: A Savage Journey to the Heart of the American Dream' by Hunter S. Thompson'Fear and Loathing in Las Vegas: A Savage Journey to the Heart of the American Dream' by Hunter S. Thompson



'Goodnight Moon' by Margaret Wise Brown'Goodnight Moon' by Margaret Wise Brown



'Great Expectations' by Charles Dickens'Great Expectations' by Charles Dickens



'Guns, Germs, and Steel: The Fates of Human Societies' by Jared M. Diamond'Guns, Germs, and Steel: The Fates of Human Societies' by Jared M. Diamond



'Harry Potter and the Sorcerer's Stone' by J.K. Rowling'Harry Potter and the Sorcerer's Stone' by J.K. Rowling



'In Cold Blood' by Truman Capote'In Cold Blood' by Truman Capote



'Interpreter of Maladies' by Jhumpa Lahiri'Interpreter of Maladies' by Jhumpa Lahiri



'Invisible Man' by Ralph Ellison'Invisible Man' by Ralph Ellison



'Jimmy Corrigan: Smartest Kid on Earth' by Chris Ware'Jimmy Corrigan: Smartest Kid on Earth' by Chris Ware



'Kitchen Confidential' by Anthony Bourdain'Kitchen Confidential' by Anthony Bourdain



'Life After Life' by Kate Atkinson'Life After Life' by Kate Atkinson



'Little House on the Prairie' by Laura Ingalls Wilder'Little House on the Prairie' by Laura Ingalls Wilder



'Lolita' by Vladimir Nabokov'Lolita' by Vladimir Nabokov



'Love in the Time of Cholera' by Gabriel Garcia Marquez'Love in the Time of Cholera' by Gabriel Garcia Marquez



'Love Medicine' by Louise Erdrich'Love Medicine' by Louise Erdrich



'Man's Search for Meaning' by Viktor Frankl'Man's Search for Meaning' by Viktor Frankl



'Me Talk Pretty One Day' by David Sedaris'Me Talk Pretty One Day' by David Sedaris



'Middlesex' by Jeffrey Eugenides'Middlesex' by Jeffrey Eugenides



'Midnight's Children' by Salman Rushdie'Midnight's Children' by Salman Rushdie



'Moneyball' by Michael Lewis'Moneyball' by Michael Lewis



'Of Human Bondage' by W. Somerset Maugham'Of Human Bondage' by W. Somerset Maugham



'On the Road' by Jack Kerouac'On the Road' by Jack Kerouac



'Out of Africa' by Isak Dinesen'Out of Africa' by Isak Dinesen



'Persepolis' by Marjane Satrapi'Persepolis' by Marjane Satrapi



'Portnoy's Complaint' by Philip Roth'Portnoy's Complaint' by Philip Roth



'Silent Spring' by Rachel Carson'Silent Spring' by Rachel Carson



'Slaughterhouse-Five' by Kurt Vonnegut'Slaughterhouse-Five' by Kurt Vonnegut



'Team of Rivals' by Doris Kearns Goodwin'Team of Rivals' by Doris Kearns Goodwin



'The Age of Innocence' by Edith Wharton'The Age of Innocence' by Edith Wharton



'The Amazing Adventures of Kavalier and Clay' by Michael Chabon'The Amazing Adventures of Kavalier and Clay' by Michael Chabon



'The Autobiography of Malcolm X' by Malcolm X and Alex Haley'The Autobiography of Malcolm X' by Malcolm X and Alex Haley



'The Brief Wondrous Life of Oscar Wao' by Junot Diaz'The Brief Wondrous Life of Oscar Wao' by Junot Diaz



'The Book Thief' by Markus Zusak'The Book Thief' by Markus Zusak



'The Catcher in the Rye' by J.D. Salinger'The Catcher in the Rye' by J.D. Salinger



'The Color of Water' by James McBride'The Color of Water' by James McBride



'The Corrections' by Jonathan Franzen'The Corrections' by Jonathan Franzen



'The Devil in the White City: Murder, Magic, and Madness at the Fair that Changed America' by Erik Larson'The Devil in the White City: Murder, Magic, and Madness at the Fair that Changed America' by Erik Larson



'The Diary of Anne Frank' by Anne Frank'The Diary of Anne Frank' by Anne Frank



'The Fault in Our Stars' by John Green'The Fault in Our Stars' by John Green



'The Giver' by Lois Lowry'The Giver' by Lois Lowry



'Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead' by Brene Brown'Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead' by Brene Brown



'The Golden Compass: His Dark Materials' by Philip Pullman'The Golden Compass: His Dark Materials' by Philip Pullman



'The Great Gatsby' by F. Scott Fitzgerald'The Great Gatsby' by F. Scott Fitzgerald



'The Handmaid's Tale' by Margaret Atwood'The Handmaid's Tale' by Margaret Atwood



'Pride & Prejudice' by Jane Austen'Pride & Prejudice' by Jane Austen



'The Hunger Games' by Suzanne Collins'The Hunger Games' by Suzanne Collins



'The House At Pooh Corner' by A. A. Milne'The House At Pooh Corner' by A. A. Milne



'The Immortal Life of Henrietta Lacks' by Rebecca Skloot'The Immortal Life of Henrietta Lacks' by Rebecca Skloot



'The Liars' Club: A Memoir' by Mary Karr'The Liars' Club: A Memoir' by Mary Karr



'The Lightning Thief' by Rick Riordan'The Lightning Thief' by Rick Riordan



'The Little Prince' by Antoine de Saint-Exupéry'The Little Prince' by Antoine de Saint-Exupéry



'The Long Goodbye' by Raymond Chandler'The Long Goodbye' by Raymond Chandler



'The Looming Tower: Al-Qaeda and the Road to 9/11' by Lawrence Wright'The Looming Tower: Al-Qaeda and the Road to 9/11' by Lawrence Wright



'The Lord of the Rings' by J.R.R. Tolkien'The Lord of the Rings' by J.R.R. Tolkien



'The Man Who Mistook His Wife For A Hat: And Other Clinical Tales' by Oliver Sacks'The Man Who Mistook His Wife For A Hat: And Other Clinical Tales' by Oliver Sacks



'The Omnivore's Dilemma: A Natural History of Four Meals' by Michael Pollan'The Omnivore's Dilemma: A Natural History of Four Meals' by Michael Pollan



'The Poisonwood Bible: A Novel' by Barbara Kingsolver'The Poisonwood Bible: A Novel' by Barbara Kingsolver



'The Power Broker: Robert Moses and the Fall of New York' by Robert A. Caro'The Power Broker: Robert Moses and the Fall of New York' by Robert A. Caro



'The Right Stuff' by Tom Wolfe'The Right Stuff' by Tom Wolfe



'The Road' by Cormac McCarthy'The Road' by Cormac McCarthy



'The Secret History' by Donna Tartt'The Secret History' by Donna Tartt



'The Shining' by Stephen King'The Shining' by Stephen King



'The Sun Also Rises' by Ernest Hemingway'The Sun Also Rises' by Ernest Hemingway



'The Things They Carried' by Tim O'Brien'The Things They Carried' by Tim O'Brien



'The Very Hungry Caterpillar' by Eric Carle'The Very Hungry Caterpillar' by Eric Carle



'The Wind in the Willows' by Kenneth Grahame'The Wind in the Willows' by Kenneth Grahame



'The Wind-Up Bird Chronicle: A Novel' by Haruki Murakami'The Wind-Up Bird Chronicle: A Novel' by Haruki Murakami



'The World According to Garp' by John Irving'The World According to Garp' by John Irving



'The Year of Magical Thinking' by Joan Didion'The Year of Magical Thinking' by Joan Didion



'Things Fall Apart' by Chinua Achebe'Things Fall Apart' by Chinua Achebe



'To Kill a Mockingbird' by Harper Lee'To Kill a Mockingbird' by Harper Lee



'Unbroken: A World War II Story of Survival, Resilience, and Redemption' by Laura Hillenbrand'Unbroken: A World War II Story of Survival, Resilience, and Redemption' by Laura Hillenbrand



'Valley of the Dolls' by Jacqueline Susann'Valley of the Dolls' by Jacqueline Susann



'Where the Sidewalk Ends' by Shel Silverstein'Where the Sidewalk Ends' by Shel Silverstein



'Where the Wild Things Are' by Maurice Sendak'Where the Wild Things Are' by Maurice Sendak



'The Phantom Tollbooth' by Norton Juster'The Phantom Tollbooth' by Norton Juster



'The Stranger' by Albert Camus'The Stranger' by Albert Camus



'Breath, Eyes, Memory' by Edwidge Danticat'Breath, Eyes, Memory' by Edwidge Danticat



'Gone Girl' by Gillian Flynn'Gone Girl' by Gillian Flynn







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Amazon\'s 100 best listAmazon's 100 best list



Burton said he realized the power of TV as a medium for educating and informing viewers when he played Kunta Kinte on the "Roots" miniseries, based on Alex Haley's novel about slavery and African-American history. The story captured the nation as millions tuned in to watch the miniseries during the late 1970s.


Decades later, after reading a book on an iPad for the first time, he saw the potential to create an interactive reading experience. Burton acquired the rights to the "Reading Rainbow" brand and created his company, RRKidz. He envisioned an app that could interact with the audience in ways the show never could.


He launched the "Reading Rainbow" app in 2012, and in its first 18 months, users read 10 million books, making it the No. 1 free educational app in the iTunes store for two years.


"I wanted to put in the hands of kids a library of books and videos, like the TV show did, all in the service of inspiring a love of literature and exploring the world -- connecting the real world to the literature that kids are reading," said Burton, who received the Impact Award for his efforts to instill "a lifelong love of reading in children" during Children's Book Week this month.


Burton's efforts come at a time when researchers and educators are trying to figure out how to use technology to encourage reading. Since 1984, the proportion of adolescents who read for pleasure once a week or more has dropped from 81% to 76% among 9-year-olds, according to research released this week by advocacy group Common Sense Media.


Among 13-year-olds, rates of reading for pleasure have dropped from 70% to 53%. Among 17-year-olds, the rate dropped from 64% to 40%. The proportion who say they "never" or "hardly ever" read has gone from 8% of 13-year-olds and 9% of 17-year-olds in 1984 to 22% and 27%, respectively.


"E-reading has the potential to significantly change the nature of reading for children and families, but its impact is still unknown," said the Common Sense Media report "Children, Teens and Reading."


On the TV show, Burton became a trusted friend to children, parents and educators, recommending a variety of books and taking viewers on book-related field trips. He invited kids to recommend books in a segment, using the famous line, "but you don't have to take my word for it."


"The books were enhanced by the show and the show brought people to read the books," said Starr LaTronica, president of the Association for Library Service to Children. "It sort of lays the groundwork for research later in life because LeVar always took those books, found out something about them and went further."


In the app incarnation of "Reading Rainbow," children navigate the app in a virtual hot air balloon, traveling to themed islands and discovering books they might like to read. The app hosts more than 500 books and video field trips with Burton. Users can interact with the stories like it's a game and receive rewards for each book they read.


Parents are encouraged to use the app along with their children, filling in youngsters' interests for reading recommendations or exploring lessons and themes within the books together. Kids can read by themselves, with their parents or have Burton narrate. The app is free to download, with a $9.99 monthly or $29.99 six-month fee for accessing and downloading unlimited books to read.


"Elementary school-age children are at a juncture where you have such a great opportunity to capture them as readers at that point," said Nicole Deming of the Children's Book Council. "The app has struck that ideal balance between enhancing the storytelling without being distracting."



Don't miss out on the conversation! Follow us on Twitter @CNNschools or on CNN Living on Facebook for the latest stories and to share your perspective.


Burton said he hopes the web-based version of "Reading Rainbow" will be tailored to classroom teachers and homeschoolers. It will include lesson plans and tools to track students' reading progress.


Burton said he also would like to see more diversity in children's literature. "Reading Rainbow" will continue to share a variety of books, just as he did on the show, he said.


"I firmly believe that seeing oneself reflected in the popular culture is critically important for developing a solid and healthy sense of self," he said. "Unless the publishing industry is proactive, this will be one of the causes of its demise. I don't understand the reluctance. Here is a sector that is woefully underserved, with an opportunity to target a market that is thirsty for literature."


Still, not everything has changed. Just as Burton's mother nurtured his interest in reading, parents and children can bond through books, whether on paper or tablets.


"There is nothing more powerful to me than that elemental experience of storytelling: being read to aloud, following along, seeing the story in the pictures and feeling it in your heart," Burton said. "It is really beautifully, brilliantly embodied in the sharing of a children's book."


What were your favorite books as a young reader? Share your memories in the comments, on Twitter @CNNschools or on CNN Living's Facebook page .


CNN's Jamie Gumbrecht contributed to this story.